April 17, 2013 By Morissa Wagner Szmyt, Director Social Media
Today the Sotheby’s International Realty® brand announced the launch of a Golf specialty market website, the latest in a planned series of branded websites for specialty real estate markets.
The specialized website, which can be found atgolfpropertysir.com, matches the look and feel of the brand’s website, and provides detailed Golf lifestyle listing information and resources. The website enables buyers and sellers to search for the finest properties in this segment and the sales professionals who represent them. It covers a full spectrum of lifestyle types and properties including: living on a golf course, proximity to a golf course and living adjacent to a golf course. The site was launched with more than $22 billion of golf property listings worldwide.
“Golf enthusiasts are a very dedicated group of consumers,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “For those looking to immerse themselves in this lifestyle, we can offer a truly global perspective on a wide variety of extraordinary properties, from those located on a golf course to those within a specific distance of a course.”
The website will also highlight notable sales including the sale of Kamuela Big Island in Hawaii for $26.5 million and features area-focused sections and advanced search capabilities. “As an avid golfer, the level of insight into Golf properties worldwide this specialty website offers is truly valuable to those who know and enjoy the game and wish to live the lifestyle,” said Philip White, president and chief operating officer, Sotheby’s International Realty Affiliates LLC.
The Sotheby’s International Realty network currently has more than 12,800 sales associates located in approximately 660 offices in 47 countries and territories worldwide. Each office is independently owned and operated.